How to Find the Right Domain Name?
Have you started your business and want to go online but struggling with choosing the domain name? Choosing the right domain name is one of the most important things you’ll do for your website. As the name portrays everything for your business. Besides defining your website, your domain name will communicate important information to your audience and to Google as well.
You may be surprised to know that there are a few methods you can use to make your domain name as effective as possible. In this particular blog, we’ll walk you through how to choose a domain name that will benefit your website using the below-mentioned steps.
Recommended Read: What is web hosting and how does it work?
Carefully Choose the domain name extension
“.com” is always going to be the best and most popular domain name extension.
As per the Domain Name Stat Research, 43% of all domains have the “.com” extension. Ever wondered why, this is because it is the easiest to remember.
Although there are a few successful websites with “.net” and “.org”, this is a fact that your website will probably do better if it has a “.com” extension. This is going to be the safest bet.
There may be chances that you can’t get “.com”. In that case, you can go for “.co” or “.net” or “.org”. You need to check who owns the .com first. If a big brand already owns your preferred .com, you won’t be able to afford to buy it from them down the road.
Make it Brandable
Branding is very important and as a business owner, you understand this. Having a generic brand URL is always good.
Your domain name is how your visitors will find, remember, and share your company on the web. Do you know that it is the foundation of your brand?
Here is what makes generic and brandable domain different:
A brandable domain name is unique and stands out from the competition. On the other hand, a generic domain name has keywords in it.
For example: Can you figure out any difference between Healthinsurance.net, Newhealthinsurance.com, or Healthinsurancesort.com? No idea?
The aforementioned are very generic. They don’t have any meaning. Variations of the word “insurance” will increase the competition and make it blend in even more.
Websites like UnitedHealthCareOnline.com and Anthem.com stand out because they mean something. When the audience comes across those domain names, there is a trust factor there.
Here’s how to find a more brandable domain name:
- Come up with new words. You can make your own catchy, new words and that’s what Google, Bing, and Yahoo like.
- Use existing words. You can use a thesaurus to find interesting words that fit your brand.
- Use domain name generators. These tools can help you create a unique, brandable domain name from your initial domain ideas and keywords.
Keep in pronounceable
You might be thinking why is it important to be pronounceable?
Basically, the reason is the processing fluency. Humans have a tendency to remember things that are comparatively simpler to speak.
Pronounceability will vary on the language and region that you’re targeting.
If you are unable to pronounce a name, you will certainly lose processing fluency, memorability, and the benefits of brandability that you’ve created.
Keep it Short & Crisp
Always remember that shorter is better.
As per DataGenetics Report, the most common name length is approximately 12 characters.
It is important to keep your domain name concise.
Go for 6–14 characters — and remember the shorter, the better. If you can’t find something short, make it brandable.
Consider Using “Niche” Keywords That Reflect Your Website
Keywords in a domain name can help with cognitive fluency but also good from an SEO perspective. Google doesn’t like these exact match and partial match domains, but the anchor text you get from people linking to your domain will definitely help.
When you have a keyword in the domain name, certain things become obvious like what your website is about.
Note: Don’t go for domain names likeRecipesForPasta.com or BuyPastaOnline.com. Instead, go for something broad.
You know that keywords can help to improve your SEO so it is important to tread carefully! If you try to awkwardly stuff keywords into your domain, it comes across as generic.
If you have finally decided to use keywords, make sure that you keep the keywords at the beginning of your domain. That’s where they’ll be the most powerful for your ranking.
What are the don’t that you should take care of?
There are a few elements that can negatively impact how the audience perceives your domain name:
The number of dashes in your name. It is difficult for the characters to type and this may further decrease the perceived credibility of your website and business.
Funny spellings may look fancy but it makes it difficult for the audience to find you eventually.
Typos or Misspellings: When someone finds a typo in your domain name, they tend to think that this site is a phishing or malware site.
Trademarks used by other companies: Never include brand name or trademark of other companies as this can lead to legal action and suspension of your domain.
Wrapping Up
While choosing a domain name, go for something that works best for your business and resonates most with users. As you follow the aforementioned tips, you’re sure to have a domain name that stands the test of time.
Your domain name will have a significant impact on the success and potential of your website. Make sure to put some careful thought into choosing yours.
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